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Home>>Business>>Asian Granito India Ltd. launches strategic branding initiative on Tejas Express to strengthen nationwide brand visibility
Business

Asian Granito India Ltd. launches strategic branding initiative on Tejas Express to strengthen nationwide brand visibility

Ansh Singh
March 6, 2026

Ahmedabad (Gujarat) [India], March 06: Asian Granito India Limited (AGL), a leading brand in luxury surface solutions including tiles, marble, quartz and bathware, has launched a high visibility branding initiative on the Tejas Express operating on the Ahmedabad to Mumbai route. This initiative has been introduced following the company’s strong performance in Q3FY26 and aims to strengthen consumer awareness through effective marketing and wider public visibility. The company had earlier undertaken similar branding initiatives on the Vande Bharat and Shatabdi Express to celebrate 25 years of its journey.

  • AGL has launched high visibility food tray branding on the Tejas Express operating on the Ahmedabad to Mumbai route to enhance brand awareness and reach a wider audience.
  • The initiative allows AGL to connect with urban consumers, architects and design professionals while reinforcing brand presence during the travel experience.
  • Asian Granito India Ltd reported strong financial performance in Q3FY26, with consolidated net sales of Rs.1,219.10 crore for the nine months ended December 2025 and a net profit of Rs.43.83 crore compared to a loss in the previous year.

As part of the initiative, AGL has introduced food tray branding on the premium train, ensuring repeated close range brand exposure throughout the journey. The format allows the brand to engage passengers in a subtle and unobtrusive manner while strengthening recall among audiences that value quality, design and reliability. Train interiors also offer a focused branding environment as passengers spend uninterrupted time during travel. This allows AGL to connect organically with urban consumers as well as professionals from the architecture, construction and design sectors while reinforcing its connect with travellers during key travel moments.

Over the past 25 years, AGL has established itself as one of India’s leading luxury surface and bathware brands. The company’s portfolio of tiles, engineered marble, quartz and bathware products is known for innovation, dependable performance and design excellence. With 14 state of the art manufacturing units, more than 277 franchise showrooms, 13 company owned display centres and a pan India network of over 18,000 touchpoints, AGL has built a strong national footprint. The food tray branding initiative further reflects the company’s continued efforts to strengthen its market reach and connect with a wider audience.

The initiative comes amid AGL’s strong financial performance in Q3FY26. The company reported consolidated net sales of Rs.1,219.10 crore for the nine months ended December 2025, marking a growth of 10.60 percent compared to Rs.1,102.24 crore in the corresponding period last year. During the same period, AGL reported a net profit of Rs.43.83 crore, while EBITDA stood at Rs.102.34 crore, registering a year on year growth of 134.43 percent, supported by improved demand and operational efficiency.

Commenting on the initiative, Mr. Bhavesh Patel, Director, Asian Granito India Limited, said, “This initiative is aimed at spreading awareness about our brand across the country and connecting with people in the most organic way. The branding in the Tejas Express allows us to engage with our audiences in a relevant and meaningful way, transforming routine travel moments into brand touchpoints. As India’s infrastructure continues to evolve, it opens new avenues for us to strengthen engagement with our customers.”

As it marks this milestone year, AGL remains focused on innovation and creating value driven experiences for its customers. Building on its legacy, the company will continue to explore impactful marketing initiatives to deepen audience engagement and introduce products that address evolving customer preferences.

Asian Granito India Ltd.

About AGL

Established in the year 2000, AGL has emerged as India’s leading Luxury Surfaces and Bathware Solutions brand in a short span of two & Half decades. The Company manufactures and markets a wide range of Tiles, Engineered Marble and Quartz, Bathware and Faucets. AGL products are synonymous with reliability, adaptability, innovation, quality consciousness and the company has created a strong brand identity, well recognized globally and loyal customer following across segments. Today it is 4th largest listed ceramic tile company in India with Strength of more than 700 field force.

Ranked amongst the top ceramic tiles companies in India, AGL has achieved over 65 times growth in its production capacity, from 0.83 Million Sq. Mtrs. Per Annum in FY 2000 to 54.5 Million Sq. Mtrs. Per Annum in FY 2025. AGL is also the only tiles company to be acknowledged in the Vibrant Gujarat Summit 2015 for achieving phenomenal growth.

The Company has 14 state-of-the-art manufacturing units spread across Gujarat and 277 plus exclusive franchisee showrooms, 13 company owned display centres across India. Further, the Company has an extensive marketing and distribution network pan India with 18,000 plus touchpoints including distributors, dealers and sub-dealers in India. The company also exports to more than 100 countries.

The Company looks to strengthen its identity as the leader in the Indian ceramic industry by consistently introducing innovative and value-added products in the market to keep pace with its valued customers. Headquartered in Ahmedabad, AGL is listed on NSE & BSE and reported net consolidated turnover of INR 1628 crore in FY 2025.

For more information, please visit: www.aglasiangranito.com

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