Skip to content
Sunday, February 5
  • Business
  • Entertainment
  • National
  • Lifestyle
  • Education
  • Sports
  • Press Release
The Prime Media

The Prime Media

Just another WordPress site

The Prime Media

The Prime Media

Just another WordPress site

  • Business
  • Entertainment
  • National
  • Lifestyle
  • Education
  • Sports
  • Press Release
  • Business
  • Entertainment
  • National
  • Lifestyle
  • Education
  • Sports
  • Press Release
Trending Now
  • On This ‘WORLD CANCER DAY’: 8 Best Oncologists Share Their Advice on Increasing Risks of Cancer.
  • ‘My Company is My Family; My Family is not My Company’, proponent Govindkaka of Shree Ramkrishna Exports Pvt. Ltd honoured with 2022 Hurun Most Respected Family Business of the Year Award
  • CricAdda and Sanjay Dutt: A winning combination for sports fans and gamers
  • Sakhiya Skin Clinic is India’s No. 1 skin clinic chain
  • Aditya Prakash, Bollywood Actor and Writer shares his secret of a happy & successful life
  • Darshan Aulakh started his film journey as an actor, today apart from acting, he has also made his own identity in film direction and singing
Home>>Business>>Analysing the Amalgamation of Technology and Expertise in the Fragrance Industry
Business

Analysing the Amalgamation of Technology and Expertise in the Fragrance Industry

The Prime India Online Desk
May 13, 2022

Nitiin Sharma, Director, Blossoms Aruma

May 13: The famous American novelist Mary Gaitskill once said, “The appeal of perfume is that it is at once ephemeral and empowering. It creates shimmering invisible armour that lingers in a room long after its wearer has gone and infuses our imagination with a subtle power, hinting at a hidden identity.” Indeed, the appeal of fragrances cannot be discounted and this can be verified on a global scale! The global fragrance industry attained a market value of 33.5 billion dollars last year and, according to research by the IMARC Group, the industry is expected to grow at a compounded annual growth rate of 6.1% between 2022-2027, reaching a market capitalisation of 47.6 billion dollars in the next five years.

According to Nitiin Sharma, Director, Blossoms Aruma, “People across the world love perfumes and enjoy the sensation of luxurious fragrances. However, they rarely think about the technology, R&D, and expertise that go into the creation of unique and ethereal scents. In the beginning of the 19th century, the trend was to use natural essential oil/absolutes/resins or balsams with aroma chemicals that were available at that time. Early 1950 onwards, perfumers started making their own accords of flowers and bases, using newly discovered chemicals, keeping the cost of all classic perfumes under control. This is the period when research scientists joined hands with perfumers and with their analytical abilities started decoding fragrances.”

Blossoms Aruma is a perfume house designing purely French yet truly Indian fragrances. The brand was incepted in 2006 by Nitiin Sharma, who had a strong desire to change the societal impression of the daily perfume. He shared that, as time progressed, the fragrance industry began using equipment like Gas Chromatograph and Mass Spectrometers and today, expert perfume makers at Blossoms Aruma and other fragrance companies rely on advanced equipment like T.O.F and headspace systems. These are used to study fragrances directly from finished products and this makes the overall process of perfume making a lot faster and simpler.

“Unlike earlier times, when perfumers created fragrances inspired by their hearts, nowadays it is a technology-driven industry. Artificial Intelligence offers us insights on the trends likely to influence the market in the next season. Based on these details, perfumers create fragrances by combining technology, R&D, and their inherent expertise, ”Nitiin said.

As technological development continues to influence fragrance creation, perfumers are increasingly resorting to biodegradable materials to map the perfumery ecosystem and ensure sustainability. Accordingly, chemicals that are non-biodegradable are being eliminated and new molecules are being introduced, making the use of fragrances safer and eco-friendlier. Further, with tremendous focus on environmental issues, governments are also placing restrictions aimed at safeguarding marine life, and nature and these regulations are also helping protect the human body. “Technologically developed molecules are replacing costly natural materials, that too, at a much affordable cost. This helps perfumers create luxurious fragrances for all demographics,” Nitiin stated.

Indeed, an amalgamation of technology and expertise is what helps perfumers arrive at the perfect composition and notes to tantalise peoples’ senses. And no one knows it better than Nitiin, who has spent over 25 years studying and transforming the Indian perfume industry while participating in the global fragrance revolution. With purely French fragrances which evoke an Indian ethos, Blossoms Aruma has been a game-changer in the Indian perfume industry, shaping it into the blooming sector it is today.

“Perfume making is as much an art as it is a craft, and the industry requires intrepid innovators who can adeptly amalgamate technology and intensive R&D with their expertise and unique talent. Every individual is unique in their own right, and they deserve to wear a perfume that makes them amplify their persona and leave behind a legacy. And that is really what perfumery is all about – creating a lingering and lasting fragrance that captures the imagination of the individual while also fostering an aura of completeness and unique sensibilities,” Nitiin shared.

As the global perfume industry looks forward to a strong innings over the next five years, innovation and uniqueness can only be fuelled through the symbiotic relationship between technology, innate talent, and extensive years of practice.

Related tags : Business

Previous Post

Central team from Textile ministry assess the feasibility of setting up PM MITRA Park at Vansi-Borsi in Navsari district

Next Post

Business Mint awarded Seema Thomas as the Most Prominent Women Creative Marketer – 2022

Related Articles

Business

​World News Network Director Satish Reddy is now focusing on regional content in India

Business

Vintage Coffee and Bevarages bags ₹21 crore export orders

Business

Union Minister Ashwini Kumar Choubey to inaugurate Green Urja Conclave at IIT Delhi on World Environment Day

Business

CORONET Bath Fittings CEO Sunal Gulati honoured by Union Minister Ramdas Athawale in SMEBIZZ CEO Star Awards2022

Business

Rajiv Ranjan excerpts on Union Budget 2022, Focus on digital, digital finance, and the future of finance

Recent Posts

  • On This ‘WORLD CANCER DAY’: 8 Best Oncologists Share Their Advice on Increasing Risks of Cancer.
  • ‘My Company is My Family; My Family is not My Company’, proponent Govindkaka of Shree Ramkrishna Exports Pvt. Ltd honoured with 2022 Hurun Most Respected Family Business of the Year Award
  • CricAdda and Sanjay Dutt: A winning combination for sports fans and gamers
  • Sakhiya Skin Clinic is India’s No. 1 skin clinic chain
  • Aditya Prakash, Bollywood Actor and Writer shares his secret of a happy & successful life

Recent Comments

    © 2023 The Prime Media | WordPress Theme Ultra News
    • Business
    • Entertainment
    • National
    • Lifestyle
    • Education
    • Sports
    • Press Release